PREPACKAGED TO MEET YOUR BUDGET

Mixed Media, print on DIA, plastic bags for DIA, print on paper, DIA projector

Dimensions approx. 5x3m

Here's your LEISURAMA check-list

      1. The LEISURAMA home* of your choice on its own
         7500 square foot plot in Montauk, Long Island.
      2. Completely furnished and accessorised in your
         choice of four decorator color schemes, including:

1 sofa bed
1 phantom bed (double sized)
1 rectangular end table
1 round end table
1 small cocktail table
2 club chairs
1 drop leaf dining table
5 side chairs
3 lamps
1 rug
1 pair drapery, livingroom
1 pair drapery, sleeping area
1 pair drapery, dining area
5 piece dinette set
45 piece set of MELMAC, service for 8
50 piece set of stainless flatware, service for 8
24 piece set of plastic glassware
8 plastic place mats
8 napkins
4 bath towels
4 hand towels
4 wash cloth
1 shower curtain
1 tub mat
8 sheets
8 pillow cases
2 summer blankets, double
4 DACRON pillows
7 piece set of aluminium cookware

RECREATION FACILITIES
a) Unlimited Golf ($50 annual maintenance fee)*
b) Unlimited Pool and Surf Club use ($50 annual maintenance fee)

LEISURAMA living and total leisure enjoyment can be yours at a budget price and for
as little as $490 down (to qualified purchasers under an F.H.A. program)






The vacation culture of the late 1950s and early 1960s has become a unique slice of Cold War
period - American World War II veterans now had families. Their children were teenagers. The
American middle class was at its prime. At the same time man was faced with the realization
of an atomic age, where opposing nations, steeped in vastly different ideologies, could des-
troy each other at will. The United States and the Soviet Union became gripped in a techno-
logical and social race. This battle affected the soul of every citizen, and revealed itself
in unusual ways.

On July 24, 1959, Vice President Richard Nixon and Soviet Premier Nikita Khrushchev spent
hours publicly debating cultural ideology at the American National Exhibit in Moscow. What was
the catalyst of this argument? An all-American kitchen, designed by architect Stanley Klein,
Andrew Geller and Raymond Loewy Associates.

The Moscow house became the prototype for a 1963 housing development dubbed „Leisurama.“
A full-scale model of the house was built on the 9th floor of Macy‘s Herald Square store in
Manhattan. The homes were to be built in Montauk, NY and came fully furnished down to the
toothbrush. Some models sold for $12,995. The marketing approach was genius.

The Leisurama story is one of ambition, creative marketing, and a desire to leave the daily
grind behind and escape to a fun, playful utopia. It is a story about a post-war nation sear-
ching for peace and diversion on the home front. It is a story about the clash of ideologies.
It is a story about suntans, fishing, and outdoor barbecues. (www.leisurama.info)



Photography by Ricardo Almeida Roque.